Image courtesy of Mcbrooklyn

Apple’s ‘Think Different’ campaign has been one of the main driving forces behind the brand’s image and cult following. However, it’s actually pretty ironic; a lot of Apple product users are, essentially, identical. The above image illustrates this perfectly. Notice how every Apple fan thinks they’re being different, but there are so many Apple fans that this just isn’t the case any longer. It’s actually quite comical to see an image like this. 

The irony here being, of course, the fact that it has reached the stage where if somebody truly wanted to ‘think different’, the last thing they’d do is buy an Apple product. The fact that Apple seemingly hasn’t dropped the slogan shows us that the company really does exist in their own parallel universe, with their followers existing there too. It’s not a bad thing by any means, in fact it’s a very powerful marketing tool, but if you take Apple’s attitude that it isn’t “hip to be square” toward their own products, it results in a paradox of cosmic proportions.