I’ve wanted to write this post for a long time, however a recent increase in workload meant that I only had time to draft a few parts of it. In the past three years the human race has advanced so rapidly in terms of technology that we are, in my opinion, almost at a point where everything is the same. For instance, if you’re a guy walk into a bar holding either a Blackberry, iPhone, or HTC to impress, your average girl isn’t going to know the difference between them and will probably think they are all equally amazing, discuss. A huge majority of smartphone buyers today don’t know about the various fights that Apple and Google have had with each other, or about the controversy surrounding the original television advertisement for the Blackberry Storm, or about how Android is quickly eating away at Apple’s market share, they’ll buy a smartphone because they like the way it looks and the way it functions. Android and iPhone are supposedly the leaders today, but the smartphone you see most frequently is a Blackberry, right? 

The mindset of the consumer is, in most cases, to be able to purchase the best product that they think they are getting, at the best possible price. However, in the technology industry, Apple threw a proverbial spanner in the works: people were more than happy to front the extra cash to get an Apple product, such as a Mac or iPod. This is the sole driving force behind Apple’s success of recent; they make a quality product, but so do Blackberry and Microsoft you may argue, but everyone knows that Apple make the best quality products out there. Present a non-techie with some sort of Android device (dare I say it, iPhone ‘rip-off’) or an iPhone and ask them to pick which is best, they’re going to pick the iPhone. This is due to the fact that during their success, Apple has planted a mindset and thought pattern into the minds of customers: think ‘Apple’ and you relate that word to the iPod and iPhone; were those products successful? Even if you’re a non-techie you know that is the case. Apple has consistently produced products without fault; the design of an Apple product has a certain ’wow factor’ that other brands cannot seem to replicate, however hard they try. 

An aspect of successful business is building up your brand’s reputation, and as much as there is wrong with Apple, the fact that they have a virtually bulletproof image, and the way in which they have acquired this, are things to be greatly admired. 

Sidebar: I use an Android phone, and I typed this on a laptop running Windows 7, lol.